Agency.

Context

The environment.

A listed real-estate investment company communicating to institutional investors, private shareholders, and healthcare partners — three audiences with very different expectations of clarity, tone, and evidence.

Industry

Healthcare real estate — listed BE-REIT

Revenue

€69.6m rental income (2024)

Company size

~31 employees

Challenge

The problem to solve.

The old site spoke to three very different audiences the same way and hid the information each of them came for. Success meant delivering something clearly better without growing the brief.

How might we give investors, shareholders and healthcare partners a direct answer to the one question each of them came for, so they can act with confidence instead of searching?

Responsibilities

What I owned.

Owned end-to-end UX for the digital presence refresh within a fixed scope.

Structured audience-specific entry points and a clearer information architecture.

Ran short, structured working sessions to convert vague feedback into decisions.

Handed off annotated designs that preserved the reasoning behind each decision.